"Neotelling. The art of communication with new technology" (Spanish edition)
Prologue by Elena Gómez del Pozuelo (Adigital's President at the time of publication of this book. Adigital is a Spanish Association of the Digital Economy).
What is Neotelling?
Basic principles of Neotelling discourse.
Persuasion adapted to Neotelling.
* Neotelling Heavy Users.
* Neotelling Medium Users.
* Neotelling Basic Users.
Low cost tools: Neotelling for everyone.
Neotelling as a facilitator of interactions:
* Multilingual discourses.
* Neotelling applied to people with sensory disabilities.